Known primarily for the Kingfisher range of value home and garden products, Bonningtons underwent a major rebrand in 2016, launching 1000 new products and 6 premium brands, and in doing so changed the misconception that we are a small business selling only to discounters. That’s not to say Kingfisher is no more. The range continues to run alongside the new brands, so that as a company we can continue to grow our customer base by offering a strong “good – better – best” hierarchy.
It’s important that customers know that the rebrand represents more than just new logos and livery. The new Bonningtons permeates throughout the business, with a change in attitude from Director level downwards, and a new way of working, based around the company’s three core values, which are central to the success of Bonningtons.
These core values are:
Quality. This is at the centre of the business – quality in products, service levels, sales and marketing and in business relationships with customers
Integrity. This means doing the right thing for employees and customers. We have a similar professional approach to all business activity
Trust. We work hard to deliver on promises and put the necessary resources in place to make sure customers can rely on us