Keep them watered after planting, then they will quickly establish and begin self-seeding around.
Many primula enthusiasts soon start growing Primula auriculas (bear’s ear) too. These were popularised by the Victorians and now come in a huge range of styles. Lots of them have deeply coloured and patterned petals around a white or golden eye at the centre, which gives them a striking appearance.
The flowers are held above a rosette of leathery evergreen leaves that are often coated with an intriguing white bloom. Grow auriculas in a row in individual terracotta pots for a traditional ‘shelf’ display.
Alternatively, if you have damp, shady, or boggy spots, try Asiatic primulas and their hybrids. Look out for Japanese Candelabra Primula (Primula japonica), Chinese Candelabra Primula (Primula beesiana) and the orange Bulley’s Candelabra Primula (Primula bulleyana).